ABOUT
SHOTYPE is a design production based in Tokyo for Type design, Logotype design, Package design, Corporate Identity and Information design.
What is SHOTYPE? The name “SHOTYPE” is a coined word that combined 書体: sho-tai which means “typeface” in Japanese, and “type[taip].” Besides, “sho” is the same pronunciation as 書: sho, which means Calligraphy in Japanese.
When I started this foundry, I hoped my foundry’s name have Japanese meaning and sense. I would like to make alphabets which can be used all over the world.