NTT DoCoMo announced new brand identity
NTT DoCoMo Inc., one of cell phone service providers in Japan, announced to start its new corporate logo at the beginning of July. The DoCoMo’s new logo was set by only lowercases modified circular shape, changed its brand color into red named Docomo red.
When I looked at the current logo design at first, I thought it was a unique logo design. I loved its funny style which mixed uppercases and lowercases and dots were around the letters. I’m going to buy the next Docomo’s model, but it’s a pity I can’t see the current logo any more. I think the brand name would be better just only “docomo” without “NTT.”